About Browning Camping
Message from Dennis Brune, Owner of ALPS Mountaineering
Curious about what's behind Browning Camping? Well, if you have a minute to read the next several paragraphs, I'll try to give you some background. In 1993, I started ALPS Mountaineering, a small company located in rural east central Missouri, with the mission of "providing more gear for more people". We offer performance oriented packs, tents, sleeping bags, furniture and air pads. All of our products are "consumer designed" for comfortable enjoyable trips that have tough, durable construction for a lifetime of use, and while the products are great, the prices are even better. I have been working in the outdoor industry since 1978 in a variety of design, sales, and marketing positions. A lot of my prior outdoor experience came from running the Kelty brand, which also marketed packs, tents and sleeping bags. In 1994, Brian, the oldest of our 3 children, was about to enter middle school, so I left Kelty because I wanted to have a more flexible schedule to allow me to be more involved in my family's activities. If you'd still like to read more about ALPS Mountaineering, you can go to the About ALPS Mountaineering page.
Because you're probably interested in "gear that works," I'll review below our guiding principles when it comes to all of our products.
Performance Oriented Products with Consumer Designs
Sure, we have some of our own ideas, and yes, we get some suggestions from our factories, but our best design suggestions come from our customers. A key factor in our success is that we really listen to you! We take your ideas and constantly make our products even better. Actually, this is the easy part of our business. The hard part is convincing our new customers that our products are designed with the performance and quality that we've mentioned and still are able to be so affordable.
Tough Durable Construction
We use only quality raw materials assembled at the best factories in the world to produce products that are worthy to say, "lifetime guaranteed" (against defects in materials and workmanship). ALPS Mountaineering products are designed with our outdoor consumers in mind. We send our stuff with people rafting the Grand Canyon, with people hiking the AT, and with folks doing day hikes on their favorite local trail to make sure our products perform in all of these very different environments. They're not indestructible... they will see normal wear and tear... but they are better made than most of their competing products you'll find.
Until our customers can actually hold one of our products in their hands and carefully look it over, it's difficult to convey our quality and construction. We believe a comfortable pack or chair, a weatherproof tent, and a warm sleeping bag or air pad do not need to be expensive. Value can be defined as getting what you pay for. We define value as getting more than you pay for!
Family of Brands
As our ALPS Mountaineering brand awareness continues to grow, we're constantly asked by our dealers and customers to add more products. It's not unusual for us to hear someone ask, "Can't you wave your ALPS magic wand over this product category and make it better for us!" When I started in the camping and backpacking business back in the late '70's, there was a greater divide between "backpackers" and "hunters." I'm not going to try to offer my opinion why these 2 groups have come closer together, but it's clear to us that there is no longer "the great divide" that once existed. With that in mind, we launched a second brand several years ago -- ALPS OutdoorZ -- to be able to offer some of our products that were more focused on the hunting and fishing markets.
Sorry for the long introduction, but I'm finally ready to talk to you about Browning Camping, which is our most recent brand expansion. If you're an avid outdoorsman, you'll surely recognize the Browning name as one that has stood for quality products for over 100 years. We're very proud and excited to say that we'll be marketing a line of sleeping bags, air pads, tents, and camp furniture under the Browning Camping line. Combining our expertise in design, manufacturing, and marketing with their tremendous brand name will give customers immediate assurance that the Browning Camping line is "The Best There Is." Whether you need a sleeping bag with a little more room, or an air pad with some extra thickness, or a chair or cot that is stronger and more comfortable, or a tent that keeps out the elements, we're sure you'll find something in the Browning Camping line that will make your outdoor experience more fun and enjoyable.
We've been blessed with a lot of growth and expansion over the past number of years. We're excited about the products and brands that we have today and look forward to adding more and improved items that will help you enjoy your outdoor adventures.
If there are no dealers close please feel free to call and we can help. 877.459.2825